Re-reviewing Function of Beauty

This post is not sponsored or affiliated with Function of Beauty. Products purchased by me and all opinions are my own.

In February I shared my experience with shampoo and conditioner I purchased from Function of Beauty back in 2020. I’d been using the products for a few months by that time and felt I was well informed to talk about them. In that post I mentioned the products were middle of the road, not the best I’d used but certainly not bad either. After writing that post I realised I had been towel drying my hair more often using my previous formula and went back to letting my hair air dry (which is what I normally do) and saw an improvement. I mentioned in my previous Function of Beauty post I noticed more split ends which could have been due to the increase in towel drying my hair.

I decided to give the brand the benefit of the doubt and thought I would make a second order and see if my experience was more positive. Spoiler alert, my revamped formula was really enjoyable from first use and I’m glad I gave the brand another chance! Again, I got the 8oz (236ml) shampoo and conditioner as this lasts me a decent amount of time and stuck with the Strike a (r)ose scent with light intensity. I was also more decisive with the colours this time and knew I wanted a girly, pink set!

I updated my hair type and hair goals this time around which is what I think has made a difference. I said I have wavy hair that’s medium thickness (rather than coarse which I selected last time) and my scalp doesn’t get oily or dry, it’s normal.

One hair goal I kept the same and others I changed. I will list the hair goals I chose first time around that I changed and then list the five I chose for my second formula.

First formula hair goals that were changed:

  • Deep condition
  • Fix split ends
  • Anti-frizz
  • Replenish hair

Second formula hair goals:

1. Straighten – Relax and style unruly hair with a biolipid complex that leaves a sheathing film which naturally disciplines hair even in humid conditions.
2. Nourish roots – Stimulate your hair roots and facilitate the transport of key nutrients to hair bulbs and shafts for healthier, fuller hair.
3. Hydrate –
Restore your hair’s moisture balance, prevent future moisture loss and treat your hair with long-lasting hydration.
4. Shine –
Enhance your hair’s natural shine, luster and reflection while improving your overall hair health without weighing hair down.
5. Strengthen –
Increase your hair’s resilience and elasticity, stimulate healthy hair growth and protect your hair from breakage.

Delivery was super speedy! The products only took about a week to arrive from Amercia from the time my order was shipped. The products sat in my cupboard for a month while I finished my first set and I started using the second set straight after they were finished. I could instantly tell the difference and how much better these hair goals are suited to my hair. This time around I signed up for the subscription service so I will automatically receive another set of shampoo and conditioner in September. I’m extra excited for that as I will be trying one of the subscriber only scents Milk(shea)ke which is described as a rich and creamy shea butter and warm vanilla fragrance. I love vanilla scents so I can’t wait to smell this one. I’m also going choose the medium scent intensity to see how long the scent sticks around. Everything is customisable up until September so if I change my mind about colours, the size or the scent I can edit the formula as much as I like.

Function of Beauty shampoo and conditioner feels like a luxury treat that I’ve really been enjoying the past few months. My hair feels soft and looks shiny and healthy (partly due to a haircut in April as well). It does show it pays to pick the right hair goals as that can affect how the products perform.


It has been over two months since my last blog post, say hello in the comments and let me know how you’ve been! I didn’t mean to disappear for so long but I’ve had some stuff to deal with and in all honesty I’ve been enjoying taking a bit of a back seat from the online world and laying low. I’ve been meaning to get this post finished for a while but the weather wasn’t great for photos (blaming you winter) – I’m glad it’s finally up!

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Function of Beauty Experience

This post is not sponsored. I purchased these products myself and all opinions are my own.

Over the past year or so I have heard the name Function of Beauty crop up numerous times in the YouTube and blogging world. Function of Beauty allows individuals to decide what goes into their own custom hair products.

The site quizzes you on hair type, hair structure, scalp moisture and allows you to select up to five hair goals that you’d like your unique formula to deliver. You can choose a fragrance and how strong you’d like the scent to be but there is a fragrance free option too. You can name your formula, choose the colour (there is a dye free option) and the size you want to purchase. Shampoo and conditioner comes in 8oz (236ml) and 16oz (473ml) bottles and you can purchase a product individually or as a set. Pumps are included but if you re-order you can opt out of getting new pumps each time and re-use your existing ones. Before the checkout process there is the option of adding custom hair treatments like a mask or a serum to your order and you can even choose how frequently you’d like to receive your formula. I chose the one off option as it takes me a while to get through shampoo and conditioner and if I like the service I can re-order later on. I decided to try Function of Beauty when I was beginning to get low on my previous shampoo and conditioner and it sounded fun to be able to choose what was going into my formula and tailor it to my needs.

Function of Chanelle

Unique formula number: 2984668
Hair profile: Coarse + Wavy + Normal

The hair goals I chose:

1. Deep condition Moisturise and deeply condition dry damaged hair from the inside out, restoring hydration lost from heat and/or chemical processing.
2. Fix split ends – Smooth and coat your split ends for a sleek hair surface while building moisture content to minimise future split ends.
3.
Straighten – Relax and style unruly hair with a biolipid complex that leaves a sheathing film which naturally disciplines hair even in humid conditions.
4.
Anti-frizz – Hydrate and soften hair texture while protecting strands from frizz, static and breakage.
5.
Replenish hair – Replenish damaged, nutrient-depleted strands and protect your hair from environmental stressors.

Size: I purchased the 8oz shampoo and conditioner set without any additional hair treatments. I basically just wash my hair and let it air dry. Occasionally I’ll dry it with the hair dryer or straighten it but I don’t mind my natural hair and tend to keep things simple.

Fragrance: I was going to get a fragrance free formula but Strike a (r)ose sounded nice so I opted for the light strength of that. Strike a (r)ose has top notes of rose, black currant, sandalwood and orange blossom. Function of Beauty describe it as, “a cool, modern rose fragrance with a bit of edge.” When placing the order I selected the peach fragrance by mistake. I got in touch with the customer service team who switched the scents for me straight away. I love the rose scent and I’m glad I went for the lightest strength, I can still smell it the days between hair washes and it’s nice and subtle.

Colour: I couldn’t decide on a colour for the shampoo so I went for dye free and chose light purple for the conditioner.

As the products are custom made, from the time I placed my order to the time it arrived it took about three weeks which is not bad at all. When my order arrived it was well packaged, there were no leaks and everything matched what I ordered. Inside the box are stickers to decorate the outside of the bottles and a brochure with details about your formula. The box everything comes in is personalised too which is a lovely touch.

I ordered my shampoo and conditioner last August and started using them in November. There’s still about one third of product left in each and I wanted to share my thoughts once I’d had a chance to use them for a decent amount of time. Do I think it’s the best shampoo and conditioner I’ve ever tried? No, but I do like using these and my hair feels clean without feeling stripped and dry afterwards. I got my hair cut at the end of November and I do notice quite a few split ends, one of the hair goals I chose was to help with split ends. I will see if I notice less when I finish this shampoo and conditioner and go back to Wella. I also don’t think the products by themselves provide as much anti-frizz as I would like. I have been using a hair mask from Toni & Guy after conditioner and massaging in a hair oil when my hair is almost dry. That’s what I think actually makes my hair look straighter without having to reach for my GHD. My hair is naturally a little wavy but the frizz is more noticeable if I don’t use the hair mask and oil.

Once I finish these up I am on the fence as to whether I’d purchase from Function of Beauty again. Doing the quiz is fun and perhaps I’d change the hair goals a little bit to see if that made a difference. The products can be pricey if you don’t find a good offer or coupon but if you pick the right hair goals it’s worth it. I’m glad I tried the brand and I’m not disappointed, the shampoo and conditioner are pretty good. My mind will be made up about whether I’d repurchase or not once I try the Wella Elements products I’ve got waiting in the wings to use next.


Would you be interested in making your own shampoo and conditioner and trying Function of Beauty? What hair goals would you choose?

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